Gypsum industry news

Romania: Siniat Romania increased its turnover by 6% year-on-year to Euro51.3m in 2020. It attributed this to a growing residential sector, higher demand for logistics spaces and the need for adapted office due to the coronavirus pandemic, according to See News. The subsidiary of Belgium-based Etex Group expects turnover to rise by 5 – 10% to around Euro56m in 2021.

"The construction market in Southeast Europe was one of the most resilient economic segments in 2020. The shock caused by the spring lockdown was followed by a rapid recovery and by an increase in the second half of the year," said Etex Building Performance commercial director Andrei Popa.

The company operates two gypsum wallboard plants in the country and it holds an estimated market share of over 25%. Almost half of the output of the two plants is exported to 11 countries in Southeast Europe.

UK: Etex Building Performance recycled 14% its Siniat gypsum wallboard products in 2019, a UK gypsum wallboard recycling record. The company says that the figure exceeds both the UK average of 8% in 2019 and the industry target of 10% in 2020. It attributed the achievement to its “substantial investments in operational improvements to reuse waste gypsum, which can also be recycled.”

The improvements consisted of an upgrade to gypsum wallboard production at the company’s Ferrybridge plant in West Yorkshire and the addition of a new recycling facility at the site. Its planned new gypsum wallboard plant in Bristol will be able to produce wallboard using a higher proportion of recycled gypsum and source part of its water intake from rain. The producer has additionally secured a dedicated supply of post-consumer gypsum from construction sites across England and Wales via its subsidiary Crucible Gypsum Recycling. It said it decided to form the subsidiary after taking part in the European Commission’s Gypsum to Gypsum research project, which “showed the importance of controlling the quality of post-consumer material and re-orientating the industry for the recovery of waste at the end of a building's lifecycle.”

Head of environment and sustainability Steve Hemmings said, "Recovering waste gypsum makes business as well as environmental sense. The plasterboard industry traditionally relied on quarried gypsum or desulphurised gypsum – the latter is becoming less available as the UK switches to alternative energy sources. Recycling offers a greener future for construction, but it requires investment and coordination across the supply chain. We're investing early to make sure we have the capability and capacity to continue leading the UK's gypsum wallboard sector and to provide more sustainable solutions for our clients.”

UK: Matt Pullen, the managing director of British Gypsum, says that the company intends to loosen restrictions on wallboard sales in August 2020. “Whilst we continue to see high levels of demand, we have sufficient capacity to supply your wallboard requirements without formal supply restrictions,” said Pullen. He added that the company’s plaster manufacturing plants continue to, ‘operate consistently at maximum capability.’

Gypsum plaster-based products have been in short supply in the UK since the local coronavirus-related lockdown started in March 2020. The subsidiary of Saint-Gobain suspended operations in April 2020 and Knauf stopped production at its wallboard plants in the UK at the end of March 2020. British Gypsum reported in late May 2020 that its wallboard capacity was at ‘approximately’ 80% of pre-coronavirus pandemic levels following the scaling up of its ‘Covid-19 safe’ operations and distribution plan. Etex’s Siniat said it was ending product allocation controls in early July 2020.

Germany: Gebr Pfeiffer will build a MPS 160 B vertical roller mill at the Siniat Hartershofen gypsum wallboard plant. The mill will replace the existing Pfeiffer MPS 125 A at the site. The new mill will be set up in an annex next to the old grinding plant and the majority of the existing equipment will be reused.

The scope of services comprises delivery of the mill, adjusting equipment including a hot gas generator, process ducting, electrics, buildings and foundations, including installation and connection works as well as integration into the existing process. Switch-over and commissioning of the grinding plant is planned for December 2016.

UK: Etex Group has merged Siniat, Promat and EOS Facades to create Etex Building Performance UK. The new division will combine technical knowledge and research and development resources in the dry construction sector. Etex intends to create new products aimed at reduced installation times whilst catering to specifiers' requirements.

The division will employ over 500 people, with production sites in Bristol, Yorkshire and County Durham. It will be led by Neil Ash, the managing director of Siniat UK, who will become Head of Etex Building Performance UK. Each company will continue to trade separately in the UK as Siniat, Promat and EOS Facades.

"Our vision is singular - to be the leading expert in dry construction, concentrating our efforts on creating solutions for the buildings of tomorrow. The three brands within Etex Building Performance complement each other and are well known for their innovation, high-quality manufacturing and technical know-how," said Ash.

Siniat produces drywall products and Promat specialises in passive fire protection. Siniat acquired EOS Facades, a provider of Steel Frame Systems, on 8 April 2016,

Romania: Siniat Romania, part of Belgium's Etex, will close its plant in Bucharest and quarry in Nucsoara in February 2016 in order to concentrate production at its recently-opened Turceni plant.

The decision was taken because Turceni has a better geographic proximity to the company's sales markets in south-east Europe, according to General Manager Marc-Andre Fritsche. The Turceni plant was opened in October 2015 in Gorj, south-west Romania, with an investment of Euro50m. It will incorporate the company's wallboard production activity and extend the portfolio with more complex products.

Siniat Romania has another plant in Aghiresu, Cluj. It posted a Euro25.8m turnover in 2014 and a loss of Euro1.15m.

Romania: Siniat Romania, part of Etex, has opened a gypsum plant in Turceni, Gorj, following a Euro50m investment from its own funds.

The gypsum wallboard plant encompasses 320,000m² of land and is the largest in Romania, according to the company. With a production capacity of 27Mm2 of wallboard, the unit serves a strategic purpose for Siniat Romania, covering 10 markets across south-east Europe.

The Turceni plant is the first in Romania that uses synthetic gypsum produced from the gas desulphurisation process from a power plant. The gypsum has high purity and consistency and is an excellent feedstock for wallboard. In addition, water used in the production process will come from rainwater collected from the roofs of the plant and drilled wells, thus limiting resource consumption, while waste water will also be internally recycled.

Siniat has also invested Euro1m in the construction of a new road that links the plant to the national road, limiting the impact of heavy vehicles on the local community. The plant provides 80 new employment opportunities for the local community, with the new employees being trained in Siniat plants in Romania, Italy and Germany.

"Siniat plays an active role in local communities. We particularly appreciate the labour force in Romania, with well-trained and motivated people. We constantly invest in technology and use high quality raw material. We develop in a stable economic environment with high potential. Our goal is to capitalise on this potential," said Marc-André Fritzsche, General Manager of Siniat Romania. Siniat Romania has two other plants in Bucharest and Aghiresu (Cluj).

Romania: Siniat Romania, part of Belgian industrial group Etex, will open a Euro50m wallboard plant in Turceni, southern Romania in October 2015.

The company will create 80 new jobs in the production division of the plant. Some 80% of the staff has already been recruited. The plant will produce plasterboard using synthetic gypsum from power producer CET Turceni. It will be the only plant in Romania to use synthetic gypsum from the flue gas desulphurisation process at a thermal power plant, according to Siniat.

Romania: According to News website ZF English, Siniat Romania, part of Belgium's Etex Group, has completed the construction of its Euro50m, greenfield wallboard plant in the southern city of Turceni.

UK/Belgium: Siniat has boosted its sales of its premium thermal wallboard by 56% year-on-year with a marketing campaign. Taxi Studio, a creative firm in Bristol, UK, devised a campaign to extol the benefits of using the premium thermal wallboard to persuade merchants, builders and homeowners to trade up from using a standard thermal wallboard to Siniat's premium offering.

Siniat's marketing and communications manager Fiona O' Callaghan said that the decision to bring in people with more expertise has paid off: "We had no experience of executing a national marketing campaign and the benefits of the thermal plasterboard are complex ones to communicate," she said. "What's more, having recently rebranded there was very little knowledge of the Siniat brand. Taxi Studio managed to devise a campaign that dealt with all aspects as well as creating a real internal buzz around the company. We're absolutely delighted with the results and the creativity of the campaign has really opened our eyes."