UK: Adaptavate has concluded an agreement for builders merchant Jewson to stock and sell its Breathaplasta lime-based plasters at outlets across the UK. Jewson customers have already had access to Breathaplasta plasters at the retailer’s Norwich, Tavistock and Romford outlets. Breathaplasta’s formulation regulates indoor humidity to prevent mould and condensation. Sales of the product grew by 45% year-on-year in 2024. It is Adaptavate’s first market-ready product, ahead of it carbon-negative Breathaboard alternative wallboard.
Jewson Innovations Manager Matthew Handley said "Developing the solutions and access for tradespeople to build more sustainably is our shared responsibility and our collective goal."
