South Africa: Belgium's Etex Group has announced the acquisition of Lafarge's South African gypsum business. An Etex press release stated that Lafarge Gypsum South Africa and its local company Marley Building Systems, two businesses of equal size, will team up to create a 'unique and competitive offer that capitalises on today's Southern African building trends.'
The deal is in line with Etex's aims of strengthening its position in Africa, with the Southern African region and Nigeria its main drivers of growth. In South Africa, the demand for housing has been on the rise, driven by a growing population and an emerging middle class. In addition, the market is becoming increasingly regulated. Consequently, alternative building methods like dry construction are gradually replacing traditional construction methods.
"Combining these two product offerings enables us to provide the full scope of Etex's portfolio," said Paul van Oyen, CEO of Etex. "That way, we can answer the changing local demand with a global approach for the whole southern African market, including South Africa, Namibia, Botswana and Mozambique."
For factory personnel, Etex has said that everything will remain as it is. Meanwhile, the support teams at Marley will be strengthened by teams from Lafarge Gypsum. "Lafarge Gypsum (adds) the technical and innovation support an international group can offer," added van Oyen. A transition team will ensure the smooth merger of both companies once the deal has been finalised. The acquisition is subject to the customary closing conditions.
