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Magazine The Last Word
The Last Word

What will the world and industries look like in 50 years’ time?

Written by Robert McCaffrey Editorial director, Global Gypsum Magazine
01 September 2018

What will the global gypsum and insulation industries look like in 50 years’ time (in 2068)? Let’s take a look at some current trends and extend them into the future to see what our world will look like then.

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Why do we do the things we do?

Written by Robert McCaffrey Editorial director, Global Gypsum Magazine
01 July 2018

I make no apologies for writing this column on a subject that has nothing to do with gypsum, insulation or any other building material: Occasionally, I do go ‘off-topic.’ Sometimes, it’s useful to stand back so that you can see the bigger picture. In fact, we should probably all do it more often.

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What would you do if you were ‘governor’ of a wallboard plant for a week?

Written by Robert McCaffrey Editorial director, Global Gypsum Magazine
01 May 2018

I am enjoying ‘Don Quixote’ by Cervantes, even though it’s a massive book - I’m now 900 pages in, of a 950 page book. In particular, I’ve enjoyed the part where the apparent simpleton and uneducated rustic squire Sancho Panza is gifted the governorship of an ‘isle’ (it is in fact an isolated village). Rather than completely mess it up as everyone expects, he turns out to be a governor of rare sagacity and wisdom. He lasts only a week before his rumbling tummy makes him give up his post to return to his master, the knight-errant Don Quixote de la Mancha, the Knight of the Sad Countenance. Reading the book, it made me wonder, what would one do if you were made a gypsum wallboard plant manager for a week - ‘governor of your own isle’? This question might be moot, if you already hold that exalted position. However, if the magic wand suddenly made you ‘The Boss,’ what would you do?

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Thinking about killing a rhino to get a ‘lift’? There’s an easier way.

Written by Robert McCaffrey Editorial director, Global Gypsum Magazine (rob@propubs.com)
01 March 2018

Have a guess at how many rhinoceroses there are left on the planet. How many leopards? How many lions? Go on, have a guess.

I guessed 100,000, 100,000 again and two million for lions. Then I looked up the numbers on the internet and I was shocked. For all five species of rhino, there are in total around 30,000 individuals (but only 61 - 63 examples of the Javan rhino and 100 of the Sumatran rhino). The most common species, the white rhino, has about 20,000 individuals. There used to be millions of these things, wandering around, eating the greenery.1

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Just because you could, would you want to?

Written by Robert McCaffrey Editorial director, Global Gypsum Magazine
02 January 2018

I have two young daughters, and apparently each of them has a one-third chance of living to be 100 years old. They have some advantages in the longevity game, not least of which is being female. Females around the world live statistically longer - much longer - lives, possibly due to males in general indulging in riskier behaviours (and smoking and drinking more). The building materials industry is now much more concerned with the overall health of its employees than previously, and not just at work. I recently read an interesting article by Jessica Salter1, who gave a few useful tips for anyone who wants to increase their chances of living to be 100...

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